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real estate investments : home improvement - "Women - Getting Down and Dirty!" Well done women! You did not sit and cry for a man's help when the plumbing leaked! According to two recent surveys, you have successfully embraced the do-it-yourself market. Yes, more women than men are now shopping for builder's supplies and more women than men are planning and tackling home improvement projects. Research published in a Yankelovich Monitor study and also research by Home Depot has shown that women are outnumbering men in the home improvement markets. Take Credit for Heritage Restorations For a long time heritage properties suffered from a bum rap. Investors were reluctant to purchase a piece of the past because of the cost of dragging it into the present. Fortunately, in the last few decades, older properties have been rightfully recognized for their beauty and historical value and have become a hot commodity.